Why do I need
will have exposure 24 hours a day, 7 days a week, 365 days a year.
Online advertisement is cheaper and more comprehensive than conventional
Much less overhead to make modifications such as changing dates,
events, maps, pictures, logos, products, services, and contacts,
as opposed to flyers, yellow pages, magazines, and newspaper ads.
Detailed information such as your mission statement, nature of
your business, products, services, special offers, hours of service,
map of your location, contact information, etc. will be available
24 hours a day.
Market your products or services with attractive graphics, photos,
and a detailed description of your products and services to maximize
sales beyond your local area of business.
Quick replies to their e-mails will save you time and postage.
If you are mailing out brochures, particularly
where printing and shipping costs are noticeable, you can reduce
the volume you have to physically send out by 90+% while increasing
circulation 200+% simply by digitizing the current brochure, or
having one created and posted to your web site for download and/or
viewing. The site should also provide additional details about
the product line that may not even be on the brochure as well
as the fact that indeed, it can replace any print brochure all
together if created correctly.
If you are having to make calls long distance, utilizing email
and site scripting more will significantly reduce your phone bill,
another advantage of using them is the fact that you have a written
record for future reference.
Do you have a retail outlet? A retail location is stationary,
it's relying upon random people that frequent a general area to
notice its locations existence, or through paid advertisement,
which as any business owner knows, can be quite expensive, and
you are still taking a gamble upon if it will work. On the other
hand, a web site, once it's completed, can be duplicated, copied,
listed, and publicly viewed by such a significantly larger volume
of people at once, no retail, or business anywhere could ever
have a greater presence through any other means. "this gives the
little guy the chance to compete with the big boys" and gives
the "big boys" a way of getting noticed in a big way. You do have
to pay a very minimal fee annually for your domain name registration
and hosting, since once the web site is built, you do not need
to continuously pay your webmaster just to keep it available for
Do you do sales, especially cold calls? With a properly designed
and marketed web site, your clients will seek you out, providing
their contact information and specific questions. The ability
to convey information through a visual interface, backed up with
links to relevant data expands upon present sales techniques since
you are able to convey your message, for digestion to your pending
clients 24/7 without having to manually explain it to them. You
no longer have to simply put in everything you have on a 2 dimensional
plane, such as audio only, one way advertisements, brochures,
Being able to provide something visual and interactive presents
the image of a more tangible product and/or service as well as
expedites sales to a much higher degree then simply using a manual
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